I was reflecting back today on the last five months of my life and one major thing came to light. Although I still watch TV, I watch it in a completely different way. I use to hate commercials, I would mute the TV until my show came back on. Anymore I am waiting for the commercials while watching my shows. Most of the ads that are broadcasted really intrigue me. Not by the message they convey but the way they do it and the design of the ad. I have to say, there are more bad than good commercials that run today but I have come to appreciate the good ones. by the type of ads that are broadcasted. As I watch these ads I try and understand what angle the agency is using to convey a certain product to their target audience.
Some of these commercials are so bad that it seems as though the ad agency executives had a blindfold on when they were presented with the pitch. I mean, I have no experience in advertising but I think I could do a better job of creating an identity and arousing the will for consumers to buy the product.
TV watching will not be the same for me anymore. And surprisingly, that is not a bad thing. I am really looking forward to watching the Super Bowl and critiquing all the ads.
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