Just when I was getting use to the creative ads from Bud Light, I read that they are changing their approach for this years Super Bowl. No more "Drinkability" or Clydesdale horses to entertain us. This year they are changing the focus back to the idea of having a good time while you enjoy your Bud Light. I am really intrigued by this new campaign. I am sure that the ads will be funny, but I will miss the horses.
What is more amazing is that a new agency was in charge of creating these ads. No longer is DDB the mainstay for Bud Light.
All the more reason to watch the Super Bowl and NOT mute the commercials!
Click on my title to read the article.
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