A few quick notes from Orientation

Thoughts and attitudes to keep in mind as I start my first year at the Brandcenter in the Creative Brand Management track.

1. Have a point of view and don't shy away from it

2. Question the creative, ask what does it ADD to the brand.

3. The Brandcenter is a prelude to a career, treat is as such

4. It's a PHD program - Professional/Proactive, Humble, Dignity

5. Run your meetings with the PAL method

-Purpose, Agenda, Limit

6. Overcome weakness by taking on roles that may seem uncomfortable