Wednesday, October 28, 2015

Live sports: Better at the stadium or with VR?

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I came across an article this week highlighting the use of Virtual Reality (VR) in sports. A company called LiveLikeVR is said to be build...
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Thursday, October 22, 2015

Jordan gets his own store in Chicago

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My passion for Chicago goes back to my days as a young kid. I remember sitting in front of the TV watching MJ go off. There was the flu gam...
Wednesday, October 21, 2015

A new direction for Flying Reddog

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Don't be confused, it's not the band One Direction. It's been almost two years since I last put key to keyboard on this blog...
Thursday, January 23, 2014

Track the social pulse of the Super Bowl

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It's a common misperception that only B2C brands can make an impact on a consumers life. I think it stems from the fact that few B2B bra...
Friday, January 17, 2014

Jaguar's innovative approach to branded content

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The landscape of Super Bowl ads has changed. Gone are the days when commercials were first seen during the game. In today's world of ins...
Thursday, January 16, 2014

The NFL goes full fashion for Super Bowl XLVIII

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The NFL helmet, a piece of equipment some have called a weapon of deadly force, has received a make-over just in time for the Super Bowl. ...

Tracking brands as they prepare for the Super Bowl

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I'm undertaking a side project to keep up with the breaking advertising, brand and tech news that leads up to the Super Bowl. As a str...