If you thought the competition on the field was going to be intense for tonight's BCS National Championship game, then buckle up because the most intense fighting is going on between two sporting rivals. Both Phil Knight and Kevin Plank have built giants from the ground, these two are pitting themselves against each other in the football gear war.
This past week it has been evident that both Under Armour and Nike are using the BCS festivities to promote their product and give fans an awesome experience. Under Armour, which represents Auburn and nine other teams needs to be more effective with these efforts because of the wide reach of Nike which outfits over 300 colleges and universities.
It's my opinion that Under Armour's football products are more superior than Nike. Clothing wise, UA cold gear is by far a better product but Nike has a strong hold on the shoe category. When talking about promotional material and advertising, there is no comparison between the two. Nike and W+K have done amazing work, some of my most favorite and inspiring ads have been for Nike. On the other hand Under Armour, which has done a good portion of their work in house, is less known in the advertising world and that I think keeps their brand less mainstream.
If Auburn is able to win the game tonight, UA should push all their marketing efforts towards a campaign that highlights the victory and how UA was a major part of the teams success. What a way to get right in the face of Nike with a message that is true and full of emotion.
As for me, I will continue to buy Nike clothing and equipment because like previously said, they have been able to speak to me directly with their ad campaigns and for that, I am loyal.
Let me know what you think. Can the BCS winner effect sales of Nike and Under Armour or is this pure hype?
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