Welcome to the Brandcenter

Yesterday was my first day, well if you can call sitting through 9 hours of orientation the first day of school. The day was long, but I learned a lot about the program not only from the professors but from a few of the students.

A 2nd year student came to speak to us who was fortunate enough to represent the Brandcenter at the Cannes Ad Festival in Cannes, France. These are a few of his main talking points:

-Storytelling is not dead

-If you have a digital ad piece, make sure it functions on it's own and is not a continuation from your print or TV campaign

We also had the pleasure of really hearing from a recent grad who now works for the Martin Agency. I was so impressed by her presentation skills and how comfortable she seemed infront of us. These are a few things I learned from her:

-Find your happy place

-Be Patrick Swayze from Dirty Dancing

-Don't be a douchebag

What a glorious first day. I can't complain at all, especially when the day ends with a Happy Hour provided by the school.