Read an interesting article today that was posted on Twitter about how Branding is becoming much more previlent in movies these days. I was unaware of the amount of money brands were paying in order to get facetime in popular movies. Sometimes the amount can be upwards of 7 figures.
I guess we can't get away from branding products. Just a way of life and we need to embrace it!
http://www.nytimes.com/2010/04/05/business/media/05screen.html?src=me&ref=business
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